BRAND VALUES Design Because the objects that surround us profoundly affect how we feel, our philosophy is that design should adapt to people’s needs – the need for aesthetics, functionality, and sustainability in manufacture and use. We achieve this at a global level by working with an international network of renowned designers, from greats such as Philippe Starck and Cecilie Manz, to young talents including Bertrand Lejoly and Kurt Merki Jr. By combining their ideas with our in-house expertise, a diverse range of designs and innovative approaches are produced that are as unique and stylish as they are exclusive. Excellence Realizing sophisticated products requires a high degree of technical expertise combined with manual craftsmanship. We put this into practice at our development centers and production plants at more than ten locations around the world, where our employees develop and manufacture our products with the aid of state-of-the-art technologies, artisanal skills, and close attention to detail. This aspiration to achieve the last word in excellence is deeply rooted in the company. It is evident in all our processes, from the development to the service team, and in more than 200 years of our company’s history. Responsibility We acknowledge our responsibility for our environment and the people within it, for today’s and future generations. For that reason we treat our resources with respect and create a working environment for our employees in which everyone feels comfortable. In order to accommodate the different living situations and lifestyles of our users, we develop ideas and finished products that are especially functional, durable, and sustainable – not least in terms of their use of water. Some good examples of this are HygieneGlaze, HygieneFlush, and SensoWash ® . Well-Being We see the bathroom as a living area where you recharge your batteries, ready yourself for the day in the morning, and round it off in the evening. Our products and their natural charm create rooms that offer moments of peace, relaxation, and quality of life, creating a sense of constancy in a world of ever-changing aspirations and needs. We strive to make every bathroom an entirely personal and unique feel-good place, while of course taking account of the highest standards of hygiene and functionality. 3
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